![]() ![]() Here are five tactical takeaways you can implement to optimize your free trial conversion strategies. And to do track & engage them in real-time. Instead, it's about sales & marketing activities understanding the context of a lead, and engaging them in a personal, relevant, helpful way. In this Spotted post, we're going to share the trends, tactics & techniques used by data-driven marketing and sales teams with a free trial model like Appcues, Mention, Gorgias, and more.įor all of these teams, the buying experience is not led by traditional "gated" content from marketing and sales-directed demos and bookings - the lead having to fit the sales & marketing process. How to "join the dots" between your free trial experience & your sales and marketing The challenge most SaaS sales and marketing teams have is connecting their content, campaigns & activities with the new way of buying. Without being connected to the new buying experience, they have to lean on old tactics (like cold impersonal outreach to their trial users) which don't convert easily and create a disjointed user experience. Sales & marketing tools & teams are being left behind. Free trials are not a silver bullet that works in isolation.
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